Digital Marketing & SEO

📢 Digital Marketing & SEO
📖 Course Overview

The Digital Marketing & SEO course is designed to prepare learners with the most in-demand online marketing skills. From understanding search engines to running ad campaigns, managing social media, and analyzing website traffic, this program provides hands-on knowledge to help students grow businesses, work as freelancers, or build successful careers in marketing.

🎯 Learning Outcomes

By the end of this course, students will be able to:

Understand the fundamentals of digital marketing.

Apply SEO techniques to improve website ranking.

Run social media campaigns on Facebook, Instagram, LinkedIn & YouTube.

Manage Google Ads (Search, Display & Video).

Track website performance with Google Analytics & Search Console.

Build a personal portfolio for freelancing and job opportunities.

📚 Course Modules
Module 1: Introduction to Digital Marketing

What is Digital Marketing?

Importance in today’s business world

Career opportunities in digital marketing

Module 2: Search Engine Optimization (SEO)

On-page SEO (content, titles, meta tags, keywords)

Off-page SEO (backlinks, guest posting, link-building strategies)

Technical SEO (site speed, mobile optimization, sitemaps)

Local SEO & Google My Business

Module 3: Social Media Marketing (SMM)

Creating social media strategies

Facebook & Instagram Ads

LinkedIn for B2B marketing

YouTube video marketing basics

Module 4: Google Ads & Paid Campaigns

Introduction to Google Ads

Search & Display campaigns

Retargeting & conversion tracking

Budget management & ROI optimization

Module 5: Content Marketing & Email Marketing

Content planning & blogging strategies

Copywriting for ads & websites

Email marketing campaigns (Mailchimp basics)

Module 6: Analytics & Reporting

Google Analytics basics

Google Search Console insights

Measuring campaign success

Reporting & client communication

Final Project

Students will create a digital marketing campaign plan for a real or mock business (including SEO, social media, and ads strategy).

🕒 Course Duration

3–4 Months (Regular / Weekend / Online batches available)

🎓 Career Opportunities

Graduates of this course can work as:

SEO Specialist

Digital Marketing Executive

Social Media Manager

Google Ads Manager

Freelance Digital Marketer

✅ Who Can Join?

Students & fresh graduates

Business owners wanting to grow online

Freelancers looking for high-demand skills

Anyone interested in online marketing

👉 Enroll in the Digital Marketing & SEO course today and master the skills that businesses worldwide are looking for!