Sales & Customer Service

📖 Course Overview

The Sales & Customer Service course is designed to prepare learners with the essential skills to attract customers, close sales, and deliver exceptional customer experiences. Students will learn sales techniques, customer psychology, communication strategies, and service excellence that build trust and long-term relationships with clients.

This program is ideal for those pursuing careers in sales, retail, marketing, call centers, and business development, as well as entrepreneurs who want to improve customer engagement.

🎯 Learning Outcomes

By the end of this course, students will be able to:

Understand the principles of modern sales and customer service.

Apply effective sales techniques to increase conversions.

Build rapport and trust with customers.

Handle complaints and difficult customers professionally.

Communicate persuasively in both face-to-face and online settings.

Deliver exceptional customer experiences that lead to loyalty.

📚 Course Modules
Module 1: Introduction to Sales & Customer Service

Role of sales & customer service in business

The customer journey (awareness → purchase → retention)

Key skills for sales professionals

Module 2: Sales Fundamentals

Understanding customer needs & psychology

Sales techniques: consultative selling, upselling, cross-selling

Closing deals & handling objections

Module 3: Customer Service Essentials

Principles of excellent service

Communication & active listening skills

Professional etiquette in customer interactions

Module 4: Handling Difficult Customers

Types of difficult customers

Conflict resolution strategies

Turning complaints into opportunities

Module 5: Sales & Service Tools

CRM (Customer Relationship Management) basics

Online sales platforms & digital customer service

Using email, chat, and social media for support

Module 6: Building Long-Term Customer Relationships

Customer loyalty programs

After-sales service & follow-ups

Personal branding for sales success

Final Project

Students will prepare a Sales Pitch & Customer Service Plan for a real or mock business, demonstrating how to attract, convert, and retain customers.

🕒 Course Duration

2–3 Months (Regular / Weekend / Online classes)

🎓 Career Opportunities

After completing this course, learners can work as:

Sales Executive / Sales Representative

Customer Service Officer

Call Center Agent

Retail Sales Associate

Business Development Executive

Freelancer in sales support